Tag: desk view

It’s Thursday Letter on a Saturday! Also, you have full access to this post because you’re a paid subscriber. Thank you! 🤍

In the journaling and planner community, September is known as ‘planner season’. It’s when notebook brands start rolling out their new lineups for the coming year. Two of the popular ones I always look forward to are Hobonichi and Traveler’s Company (both Japanese companies).

It’s kind of like when Apple announces the new iPhone each year. I know I’m not going to buy every release, but I’m invested in seeing what’s new. It’s the same with these two big brands. It’s just so fun to browse the new cover designs and themes for 2026, and also temptingly look at all their planner offerings in different layouts and sizes. But in my heart, I already know the single thing I’m going to get. I know that I’ll be sticking with the same planner I’ve been using these last two years: the simple and uncomplicated Hobonichi Day-Free in A6 size.

But alas, I was wrong.